Public relations students from 108 PRSSA chapters in colleges and universities throughout the nation served as delegates to vote on new bylaw amendments as well as PRSSA National Committee board members for the 2011-2012 year.
Most chapter delegations also included non-delegate student members to support their respective delegates as well as participate in leadership training sessions and networking events.
XBOX Kinect and Edelman PR hosted the Connect and Kinect networking event on Friday night. Assembly participants networked with fellow students and played the latest XBOX Kinect games that uses revolutionary technologies that utilize motion detection.
Frank X. Shaw, vice president of communications for Microsoft, delivered the closing keynote speech on Sunday morning. Shaw shared how students must adapt to changing technological times and how people and businesses alike can harness the power of social media.
“Being a great marketer and communicator requires having great expertise,” Shaw said in his speech. “Communicating with the people is like telling a story. The better storytellers we are, the better we can be in our professions.”
Afterwards, three students from the University of Florida PRSSA delegation gave a brief presentation on the upcoming PRSSA National Conference, taking place from Oct. 14 to 18 in Orlando, Fla. Members of the chapter shared information about registration and costs as well as all of the fun activities students can take part in the area.